Augmented Reality, How it works, Examples from Physical World

Thanks to augmented reality, the real information of our physical world mutates into interactive and artificial information. This information has multiple variables that we can modify to our liking. And there is also the possibility of communicating and being present in this new reality. It is a new world in 3D where there are no limits to creativity.

What is Augmented Reality: –

This is a technological feature through which a user can interact with a specific situation in a combination of physical and virtual dimensions. This process happens with the help of digitally assembled devices.

Augmented Reality

How Augmented Reality Works: –

Augmented Reality is the term that describes the technologies that allow digital information to be superimposed on the vision captured by a real-world camera, mixing both on the screen of a device, computer, tablet, telephone, wearable or glasses that have a Reality application Augmented installed.

This digital experience is reproduced when with any of these devices we focus with the camera on an image, photograph, logo, building, shape, decorative element, etc. These elements are called “markers.” We will have previously defined which markers are and we will have associated a different experience to each of them.

By focusing and recognizing that image or “marker”, the application will launch the experience on the image that we have on the screen as it has been programmed. Augmented reality experiences can also be associated with the user’s location in space using GPS, or with the user’s proximity to a point of interest or sensor.

Examples of Physical World: –

In Spain, there are more than 140 companies dedicated to activities related to this technology. 65% of them are small companies, with 10 or fewer employees. And the most active sectors in our country are marketing and the media.

Most of us first heard of augmented reality because of the worldwide impact of Pokemon Go. But its influence goes far beyond the realm of virtual games. Today, it is already found in all areas of our life, such as leisure, sports, medicine, marketing, engineering, education, industry, etc.

These are seven examples of how augmented reality is already among us:

Videogames: –

Perhaps where the most progress has been made in augmented reality. All the large companies in this sector already have powerful video game developments and launches that combine physical and virtual reality. In addition, they offer multiple customization possibilities for each game.

Augmented Reality Vision: –

Google Glass, Microsoft’s HoloLens glasses, and virtual reality helmets from Samsung, HTC or Sony (in addition to projects that other companies such as Facebook are preparing) already use augmented reality. These developments allow the user to touch sensations of computer-generated objects within their visual field. They also offer the possibility of interacting in different situations that mix the material and the artificial.

Fashion: –

One area where augmented reality is already used regularly is fashion, due to the possibility of trying on clothes virtually and seeing how they fit us. There are also devices for augmented reality in the field of optics, to try on glasses, or makeup.

Buy a flat, reform it or furnish it: –

Being able to “enter” virtually on a real floor is one of the most attractive novelties that augmented reality brings us. Thus, we can practically “touch” the walls of the apartment that we want to buy and analyze their details.

Thanks to the first European banking ‘app’ that uses augmented reality, all those who wish to buy or rent a home will only have to walk through the desired neighbourhood and point their mobile phone at a building. BBVA Valora View, available on Android and iOS for clients and non-clients of the financial institution, will show them the available homes. And it will even help them make the decision of whether it is better to buy or rent for their specific situation.

Along the same lines, we can recreate a possible reform of an apartment or how to furnish it. In fact, IKEA is a pioneer in the use of augmented reality in its catalogues and public reaction has been very positive. Users can look at the catalogue, scan a product that they like with their ‘smartphone’ and point to the place where they would like to place the furniture in their home. A scaled image of the furniture is projected virtually onto the image of the room and the consumer can virtually see on their screen how the product would look in their home.

Logistics, transport and industry: –

Logistics and transport companies have already started to use augmented reality devices especially to see how to place and fit goods in their warehouses, warehouses and means of transport. In the industry, the German companies Volkswagen and Bosch are pioneers in incorporating augmented reality into their production processes and machinery. The new devices guide workers on their missions with greater precision and efficiency.

Security and police investigation: –

Security is an area where augmented reality will be widely developed, especially in the combination of security devices or assets in different physical enclosures that require its services. CSIs may also have virtual simulations combined with physical tests to carry out their investigations.[More Info]

Advertising: –

The world of advertising has been one of the first to enter with passion in the new augmented reality. It sees a very high potential to develop new promotional activities that “hook” consumers. For example, the advertising company Blippar has already developed an ‘app’ that allows you to scan products, brochures or advertisements with your mobile to start interactive experiences on the screen. Until now, advertising campaigns were based on publishing and waiting to see what happened, but there was no way to know exactly what the impact was. Now, technology facilitates high precision to see how consumers interact with the campaign.

Advantages of Augmented Reality: –

1.- Textbooks could improve their level of interactivity, allowing them to visualize objects in 3D. Students can explore, for example, the basic principles of anatomy, engineering artefacts or works of art that could be seen from different angles

2.- The AR allows knowing information about specific physical locations, in which teachers, students and families can create itineraries, scenarios and experiences based on geolocation.

3.- RA can be integrated into more active and constructivist work methodologies such as WebQuests, contributing to discovery learning.

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